The Problem

Until recently the probability of a woman having the same waist size of a Barbie doll is 1 in 2.4 BILLION.

The Solution

WTF, Mattel? Accurate representation matters. By creating your own, realistic representation of Barbie, you'll encourage people to fight back against inaccurate representation of women in mainstream media.

Say happy birthday to Barbie by "bashing" the inconceivable body standards she represents. Create and share a Barbie that represents a real human body -- your own!

What You Get

.Sign up for facts on the distorted representation of women and tips on to recreate your own realistic Barbie.

Create your own version REAL of Barbie to fight against the distorted images of women in our every day lives!

A campaign. Join over 6 million members taking action. Any cause, anytime, anywhere.